Packaging design is an active exploration of the world with the visual sense as the center and the other four senses as the auxiliary. In life, each commodity strongly stimulates people's senses in different ways, causing the desire to buy. It can be said that the charm of packaging is a modern society using the "five senses" rather attractive marketing means. Today, let's talk about the packaging design through this round gift box: Vision is the center of art and design, with the center of the visual art design can be seen everywhere, the colour of the packaging design, graphics, text, shape, etc., are based on visual as the center to design, through the visual elements and reasonable use and combination, so as to attract consumers, make consumer interest, stimulate consumers to buy. Among these packaging visual elements, color, as the most important visual element, has become an important language form for designers.And the design of the gift box, often do not need too much text, like this round gift box, not a word. Some gift boxes will also be printed with simple words, such as greetings or expressions of love. Color can make people produce concrete and abstract association, such as warm color makes people think of the sun, fire, or aggressive things, and cool color can make people associate with water, air, think of rational and calm personality quality. This gift box is bright red, such a warm color can catch the eye of consumers, in the visual to attract the attention of consumers. Secondly, the relationship between visual elements and consumers' economic and cultural aspects refers to that different consumers have different economic abilities and cultural and educational levels. Their appreciation of beauty and the quality of life is different, reflected in the acceptance of color and other visual elements, there will be a great difference. Therefore, packaging design should be very careful to choose the appropriate color, graphics and texture elements. Finally, the connection between visual elements and consumers' living environment means that the package is always in the specific environment of consumers' life. Therefore, the color and texture of various articles of daily use associated with the package must be considered in the design of the package, so as to make the packaging image visually consistent with consumers' living environment. A lot of gift box design, it has to express the content to be presented to the consumer through the design. Some gift boxes, however, are very simple, such as simple and common box shapes, or the use of solid colors, also make the gift boxes become classic and durable. Just like this round gift box, its simple design can't hide the warm heart of the giver.