In recent years, with the prevalence of beauty economy, the demand for beauty products has risen sharply. The global market share of cosmetics has exceeded $500 billion in 2019, which contains the consumption of indispensable packaging resources, which challenges the environmental sustainability of beauty brands. More and more beauty brands are paying more attention to the sustainable development of the environment while pursuing product sales. Environmental protection is the most discussed topic today. Nowadays, a large number of young consumers have an increasingly strong awareness of environmental protection. In order to express their support for environmental protection and their contribution and behavior to environmental protection, they will be happy to buy such cosmetics. According to foreign reports, some brands have developed the technology of using bacterial cellulose to make plastic substitute wrapping paper for cosmetics. Bacterial cellulose, also known as "microbial cellulose", has good biological adaptability and biodegradability, and is a cutting-edge technology to reduce environmental pollution. Environment-friendly packaging is the inevitable trend of the development of cosmetics packaging, and it is also an important technology for cosmetics brands to enhance their competitiveness. In the future, environmental protection will be a role of the cosmetics brand is very great competitiveness.